GAP is introducing it's newest brand this week - Athleta.Promising women stylish and feminine workout gear, we had to see what GAP Inc. was up to.
Pricier than Lucy but less expensive than Lululemon. We're not exactly sure how this GAP brand will pan out in the future.
Find out for yourself!
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2 comments:
that stuff is butt ugly. i predict this company will fail in 6 months
This is not a new brand.
Gap purchased Athleta back in September (it was a pre-existing company and privately held).
They bought the company right before the market meltdown (bad timing!).
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